Specialty advertising has become expected for businesses, but does it work? When was the last time that you went digging around your home or office to find that pen given to you by your dry cleaner so that you could remember their name or number, or did you go to your cupboard to find the coffee mug with the name of the person that sold you your last car. Probably never!

The question is, does this form of advertising really work? The answer is yes...and no! Now you are probably asking how can it work...and not work? Simple, everyone likes to get something for free, whether it has your business name on it or not is not important,  it's free! The positive aspect is that when your clients use the item, if they use it, it will remind them of where they got it. These are good, positive reasons for purchasing specialty advertising items. Now for the flip side, the negatives. Most businesses fail to purchase the right items to giveaway to their clients. They buy a plastic pen that no one cares if they lose or they use it in public and no one asks where did you get that great pen. Did this 8 cent item really generate any additional business for you? No, but if you purchase an item that your clients can use and aren't ashamed to display in public you will increase your business. Now this advice is free! How many times have you been sold on an item that did not result in an increase in sales?

Media Atlantic can help your business find the right item to help increase your business' awareness in the public. Call today and let us help you to find the right specialty item for your business.



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