Newspaper advertising poses a unique situation for advertisers. While this medium has been around for hundreds of years, the effectiveness in todays modern society might now be under scrutiny. In the past ten years with the advent of the internet and more 24 hour news stations, the number of newspaper subscribers have staedily dwindled. We all remember the 1960's television shows portraying the father sitting at the breakfast table reading the morning paper while the mother got the children and breakfast ready. When was the last time you had the opportunity to sit down before work to read the paper? While the face of our nation is changing, newspapers still hold a palce in today's society. Creating the right ad and placing it in the right section of the paper will help to increase your advertising effectiveness. This is where Media Atlantic can help. Call us today and find out how we can help you to get more out of your newspaper, than just coupons!
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